In the words of Kevyn Aucoin himself, “First of all, let me say that I believe there are no rules when it comes to makeup. In a world of constant change…I feel the goal should be to expand our definition of what we consider ‘acceptable, normal, and beautiful.’ The future will belong to those with open minds and open hearts, who can appreciate beauty in all its forms.” – Kevyn Aucoin
Kevyn Aucoin Beauty is a brand that encompasses approachability, artistry, and empowerment, and celebrates originality. It’s unapologetic, brave, and rather quite fearless.
Kevyn himself believed that every woman is beautiful within, and makeup was simply his tool for helping her discover that beauty. He was a man and an artist decades ahead of his time, which paved the way for innovative, award-winning products, high-performance formulas, and textures.