Safia Day has been creating fine jewelry since 2001. Trained at the Fashion Institute of Design and Merchandising‚ she began her career as a wardrobe stylist for advertising‚ television‚ and print. After moving into design‚ her artful‚ high-quality pieces became well known and much sought after by Hollywood stylists and their celebrity clientele.
Before long‚ Safia’s jewelry was in fine retailers across the country. Using natural material and precious and semi-precious stones‚ her work is a reflection of her own unique background. Born of Danish and Indian descent‚ she is drawn to create from a fusion of styles‚ of traditions‚ of nature‚ and from the joy of combining beautiful things together.
“My experience as a stylist enabled me to gain a unique perspective on beauty and what drives the trendsetters. The most important thing I came away with was the realization that beauty is a feeling. One that will elevate you. And in the right form it can be everlasting. That’s the idea behind every single piece of jewelry we create.”